ISSN 0798 1015

Vol. 41 (Issue 34) Year 2020. Art. 3

Received: 06/03/2020 • Approved: 03/08/2020 • Published 10/09/2020

Developing of competitive strategy for innovative development of enterprise: choosing priorities and tactics

Mecanismo de desarrollo de la estrategia competitiva de desarrollo innovador de la empresa

ORLOV, Oliver, O. 1
SHARKO, Vitalii, V. 2
HAVENKO, Mykhailo, S. 3
HUSAK, Liudmyla, P. 4

Abstract
This paper is devoted to the topicality of the development and implementation of a competitive strategy of innovation development of Ukrainian enterprises under conditions of globalization. In this work it has been made analysis of indicators and choosing priorities and tactics of innovative development of the enterprise. The authors have proposed a sequence of development of competitive strategy of the enterprise. Also they have identified the priority targets of the general competitive strategy. It has been calculated outlines of tactics of the enterprise competition. The authors have made conclusions and provided references.
Keywords: competitive strategy, combination strategy, enterprise, innovative development, tactical competition

Resumen
Este documento está dedicado a la importancia del desarrollo y la implementación de una estrategia competitiva para el desarrollo innovador de las empresas ucranianas en el entorno global. El análisis de los indicadores y la elección de las estrategias y tácticas del desarrollo innovador de la empresa se realizan en el trabajo. Los autores proponen una secuencia de desarrollo de una estrategia empresarial competitiva. Se identifican los objetivos prioritarios de la estrategia competitiva general. Se han calculado lienzos de tácticas de competencia de la empresa. Los autores hacen conclusiones y recomendaciones.
Palabras clave: estrategia competitiva, estrategia combinada, empresa, desarrollo innovador, competencia táctica

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1. Doctor of Science, Economics, Professor, Professor of Marketing and Trade Enterprise Department of Khmelnytkyi National University, 11, Instytuts’ka str., Khmelnytskyi, Ukraine, 29016, dr@k-office.vn.ua

2. PhD in Economics, Associate Professor, Associate Professor of Commodity, Expertise and Commercial Activities Department of Vinnytsia Institute of Trade and Economic of Kyiv National University of Trade and Economic, 87, Soborna str., Vinnytsia, Ukraine, 21050, vorfahr@ukr.net

3. Postgraduate of Marketing and Trade Enterprise Department of Khmelnytkyi National University, 11, Instytuts’ka str., Khmelnytskyi, Ukraine, 29016, dr@k-office.vn.ua

4. PhD in Pedagogy, Associate Professor of Economic Cybernetics and Information Systems Department of Vinnytsia Institute of Trade and Economic of Kyiv National University of Trade and Economic, 87, Soborna str., Vinnytsia, Ukraine, 21050, gusak-lyudmila@ukr.net