Vol. 41 (Issue 19) Year 2020. Page 27
SRI, Hartini 1; GANCAR, Candra Premananto 2; MUHAMMAD, Ihwanudin 3; JOVI, Sulistyawan 4; SUKARIS, Sukaris 5
Received: 18/02/2020 • Approved: 06/05/2020 • Published 28/05/2020
ABSTRACT: The research design used is hypothetical quantitative. This study used 115 individual consumers of the creative industry’s products, such as entertainment, fashion, and food products. The sampling method used purposive sampling. The data analysis technique used is SEM-PLS. The results showed that the religious influences on perceived business ethics but it doesn’t influence consumer purchase decisions. Social influence impacts on the perceived business ethics, and affects the product purchase. The perceived business ethics influence the purchasing decisions of ethics products. |
RESUMEN: El diseño de investigación utilizado es hipotético cuantitativo. Este estudio utilizó a 115 consumidores individuales de productos de la industria creativa, como entretenimiento, moda y productos alimenticios. El método de muestreo utilizó el muestreo intencional. La técnica de análisis de datos utilizada es SEM-PLS. Los resultados mostraron que las influencias religiosas en la ética empresarial percibida, pero no influye en las decisiones de compra del consumidor. La influencia social impacta en la ética empresarial percibida y afecta la compra del producto. La ética empresarial percibida influye en las decisiones de compra de productos éticos. |
1. Lecturer of Department of Management, Universitas Airlangga, Airlangga No.4-6, City of Surabaya, East Java, 60115, Surabaya, Indonesia, sri-hartini@feb.unair.ac.id
2. Lecturer of Department of Management, Universitas Airlangga, Airlangga No.4-6, City of Surabaya, East Java, 60115, Surabaya, Indonesia, gancar-c-p@feb.unair.ac.id.
3. Undergraduate management of Department of Management, Universitas Airlangga, Airlangga No.4-6, City of Surabaya, East Java, 60115, Surabaya, Indonesia, hartini_unair@yahoo.com
4. Lecturer of Department of Management, Universitas Airlangga, Airlangga No.4-6, City of Surabaya, East Java, 60115, Surabaya, Indonesia, jovisulistiawan@feb.unair.ac.id
5. Lecturer of Department of Management, Universitas Muhammadiyah Gresik, East Java, 60121, Gresik, Indonesia, sukaris21@umg.ac.id
[Index]
revistaespacios.com
This work is under a Creative Commons Attribution-
NonCommercial 4.0 International License