ISSN 0798 1015


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Vol. 41 (Issue 19) Year 2020. Page 4

The effect of competitive intensity and management support on social media adoption and its impact on business performance of the culinary SMEs in Bali Province, Indonesia

El efecto de la intensidad competitiva y el apoyo administrativo en la adopción de las redes sociales y su impacto en el desempeño comercial de las PYME culinarias en la provincia de Bali, Indonesia

YASA, Ni Nyoman K. 1; ADNYANI, I G. A. Dewi 2; RAHYUDA, Henny 3; RAHMAYANTI, Putu L. D. 4; WIJAYA, Putu Y. 5

Received: 20/09/2019 • Approved: 12/03/2020 • Published 28/05/2020


ABSTRACT:

The purpose of this study is to explain the effect of competitive intensity and management support on social media adoption and its impact on business performance. Data collection was carried out using a questionnaire method on the managers of the culinary sector SMEs in Bali. The results showed that adoption of social media had a positive and significant effect on business. Therefore, going forward, adoption of social media is very important to be implemented to improve business performance.
Keywords: competitive intensity, management support, social media adoption, business performance

RESUMEN:

El propósito de este estudio es explicar el efecto de la intensidad competitiva y el apoyo administrativo en la adopción de las redes sociales y su impacto en el rendimiento empresarial. La recopilación de datos se realizó utilizando un método de cuestionario sobre los gerentes del sector culinario de las PYME en Bali. Los resultados mostraron que la adopción de las redes sociales tuvo un efecto positivo y significativo en los negocios. Por lo tanto, en el futuro, la adopción de las redes sociales es muy importante para implementar para mejorar el rendimiento empresarial.
Palabras clave: intensidad competitiva, soporte administrativo, adopción de redes sociales, desempeño comercial

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1. Professor of Faculty of Economics and Business, Udayana University, Denpasar, Bali, Indonesia.

2. Lecturer of Faculty of Economics and Business, Udayana University, Denpasar, Bali, Indonesia.

3. Lecturer of Faculty of Economics and Business, Udayana University, Denpasar, Bali, Indonesia.

4. Student of Postgraduate Program of Faculty of Economics and Business, Udayana University, Denpasar, Bali, Indonesia.

5. Lecturer of Faculty of Economics Business and Tourism, Hindu Indonesia University, Denpasar, Bali, Indonesia. yudywijaya333@unhi.ac.id


Revista ESPACIOS. ISSN 0798 1015
Vol. 41 (Nº 19) Year 2020

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